REPRESENTATION OF THE CONCEPT OF HOMELAND IN UKRAINIAN MEDIA TEXTS

The representation of the concept homeland in Ukrainian journalistic texts period first months after beginning armed aggression is studied. concept's semantic content and connotative potential are analyzed as a reflection linguistic material socially significant ideas that testify to its development current socio-historical circumstances need protect statehood national identity. considered uni-versal human value, which at same time closely connected with extra-linguistic reality, particular histori-cal stage socio-political specific state or territory, group people defines their homeland. FATHERLAND related idea PATRIOTISM, civil, cultural, economic aspects actualized through volunteering, resilience, courage, caring good neighborliness. It has been established manifested language lexemes homeland, Ukraine. testifies wide associative range idea, actualizes various aspects. In media texts, realized such components conceptual sphere war, war for independence, ability resist, freedom rights, democracy, ethnic identity, history, language, culture. struggle one's independence leads rethinking concept, search new self-identification, manifested, particular, system oppositions: Ukraine - Soviet past, aggressor country, – Europe. evolution public consciousness on later con-stitute prospects further research.